I was the lead designer for TIBCO's 2022 user conference, TIBCO NOW. This was to be both in-person and virtual. I was responsible for the overall branding concept and style guide, as well as both print and digital assets.
The theme for the conference was Everyone. Everywhere. The idea that the world is connected through data. Starting the design process, I knew that I wanted to create a stylized version of the NOW logo. I went through many concepts but ultimately chose this design because I felt that it represented the idea of connection in an abstract way, one that would not be expected.
The rectangular pieces used to create the logo offered the opportunity for variety while maintaining consistency with the overall brand.
Sponsorship Guide
Sponsor booths
Sponsor booths
Demo booths
11 ft. tall static graphic
11 ft. tall static graphic
11 ft. tall rotational graphic
